PROGRAM

Download the complete schedule by clicking HERE.

Sunday

7:30 a.m.–6:00 p.m.                                  

Registration

Sponsored by ShoWorks                               

Location: Convention Center, Main Entrance, Street Level

 

8:30 a.m.–10:30 a.m.                  

How to Market Your Facilities – Introductory

This course will help you understand how to apply basic marketing concepts to the specific area of non-fair facility usage year-round. Course material is applicable to all delegates whose fair operates year-round facilities for rental to others.

Institute of Fair Management Course* #302

Presented by Kathy Kramer, CVE, CFEE, CMP

Location: Room 221 B/C/D

 

9:30 a.m.                              

Walking Tour

Meet the Spirit Squad in your hotel lobby for a guided tour to the convention center. Refreshments will be provided during the Q&A session.

Location: Room 220

 

10:00 a.m.                            

Interdenominational Service

Conducted by Dave Simington (Clay County Fair, IA)

Location: Room 221 A

 

10:00 a.m.–6:00 p.m.                

Ed Shed

Visit the Ed Shed for many educational opportunities, including

Campfire Theater, Legend-Led Theater, Power Talk Theater, Training Corral, and view entries from the 2018 IAFE contests. Be sure to pick up your USB drive (provided by the North Carolina State Fair) featuring award-winning entries, and take part in the many interactive components.

Location:  Stars at Night Ballroom

 

10:30 a.m.–10:45 p.m.              

Power Talk: Why Fairs Still Matter

Fairs are an oasis from the urban jungles where families come to recreate, learn, and see the showcase of their community!

Presented by Norb Bartosik, CFE (Mid-West Fairs Association)                                                   Location:  Ed Shed, Stars at Night Ballroom

                Etix Power Talk Theater

 

 

10:45 a.m.–12:15 p.m.                

Agriculture Programming for the Fairgoers - Introductory

Institute of Fair Management Course* #129  

This course will provide an overview of the role fairs play in agriculture education, how to develop an agricultural education program at your fair, how to incorporate STEM into that program, and how to be innovative in educating your fairgoers about agriculture.

Location: Room 221 B/C/D

 

10:55 a.m.-11:10 a.m.                   

Power Talk: Why Fairs Still Matter

“How big is your goat?”

 “Umm…that’s a pig.”

True Story.

Presented by IAFE 1st Vice Chair Jessica Underberg, CFE (Erie County Fair, NY)

Location:  Ed Shed, Stars at Night Ballroom

                Etix Power Talk Theater

 

11:00 a.m.                            

Mass

Location: Room 221 A

 

11:00 a.m.–11:45 a.m.                

Legend-Led: Increasing Revenues without Increasing Attendance

Soak up knowledge from industry legends and have a chance to ask them questions. This discussion-based session is a great opportunity to meet those established individuals you’ve been watching throughout the years.

Moderated by Rick Frenette, CFE (Fair Advantage) & John Sykes, CFE (East Texas State Fair)

Location: Ed Shed, Stars at Night Ballroom

               Etix Legend-Led Theater

 

11:20 a.m.-11:35 a.m.                   

Power Talk: Entertainment Out of the Box

The Knights of Valor Jousting Tournament was a successful grandstand event for the Warren County Fair. There are so many opportunities with this event to “think outside the box.”  The event was handled differently each year and gave the visitors a fresh, exciting event each of the two years. Come get the scoop!

Presented by Jo Reynolds, CFE (Warren County Fair, IA)

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater

 

11:45 a.m.–12:00 p.m.    

Power Talk: Disability Is In Our Lives. Are You Ready Professionally?

People want to show compassion and have a proper response; they just don’t get what that means. Understand disability in your life so your response comes naturally at your fairgrounds.    

Presented by David Whalen (Disability Awareness Training)

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater

 

12:10 p.m.–12:25 p.m.    

Power Talk: Why Fairs Still Matter

From the viewpoint of a former fair CEO turned well-traveled Commercial Exhibitor, a unique perspective of fairs, and their relevance today.

Presented by Vince Agnifili, CFE (Oasis Aqua Massage)

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater

 

12:35 p.m.–12:50 p.m.    

Power Talk: Investing in Your Agricultural Partnership

Thoughts on how to build new and grow long-lasting relationships to keep the agricultural industry relevant at your fair.

Presented by Kady Porterfield (Central Washington State Fair)

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater

 

1:00 p.m.–1:15 p.m.        

Power Talk: Creating an Experience for Your Service Members

Service members spend a lot of time chatting with one another comparing notes about our fairs and reinforcing our reputations as “good” or “bad” places to work. There are several things that we can do to influence those perceptions and still remain within our budgets. Become the fair they boast about!

Presented by Jamie Porter (MontanaFair)

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater

 

1:00 p.m.-2:15 p.m.                       

Engaged Leadership: Building a Culture to Overcome Disengagement – Intermediate  

Research indicates that less than one-third of employees/volunteers are truly engaged. The vast majority simply show up to work each day prepared to do the minimum to get by. The solution for overcoming disengagement is Engaged Leadership … a proactive approach to leadership that involves building consensus for the vision, inspiring employees to pursue the vision, and developing the team to realize the vision. Host Clint Swindall has developed his own approach to leadership and will discuss the importance of all three aspects of Engaged Leadership:

• How do Directional Leaders build a consensus for the vision?

• How do Motivational Leaders inspire employees to pursue the vision?

• How do Organizational Leaders develop the team to realize the vision?

Presented by Clint Swindall (Verbalocity, Inc.)

Location: Room 301 B&C

 

1:00 p.m.–4:00 p.m.                      

Board Governance - Additional Fee Required - Introductory

Institute of Fair Management Course* #104

$125 on-site. Please note: seating is limited. On-site registration may not be available.

What is the true job of a governing board? How can board and staff members effectively fulfill this job? This symposium focuses on the principles of effective group leadership that help boards define and focus on their work while empowering and energizing staff to get the work that’s been delegated done. The session presents an integrated model for systematic and comprehensive clarity of roles and accountabilities.

It addresses effective delegation, the role and responsibility of the board, board composition and structure, the conduct of board members (including conflict of interest), the relationship between the board and chief executive, recruiting and retaining board members, and the assessment/evaluation of the effectiveness of the board.

Presented by Bill Charney (Charney Associates)

Location: Room 221 B/C/D

 

1:00 p.m.-4:00 p.m.                                

Contracts, Requests for Proposals, and Requests for Qualifications -  Advanced

Institute of Fair Management Graduate Course #107

This course is open to IFM Graduates (Management Track enrollees ONLY)

An in-depth course that looks at the steps necessary for a successful negotiation, from RFP’s to administering the contract. Contents include negotiation preparation, setting targets, roles of team members, setting strategy, conducting negotiations, and documenting the final agreement. Upon completion, the enrollee will be able to prepare for, secure, and administer contracts.

Presented by Terry Carr (Carr Business Consultants).

Location: Room 225A

 

1:25 p.m.–1:40 p.m.        

Power Talk: Beyond Banners-Sponsor Demands in Today’s Fast Paced Environment

Partnerships at fairs and festivals have certainly evolved over the years, and it’s important to adapt and change with the demands requested. Creative and unique experiences are what consumers are seeking, as are the sponsoring brands. Hear during this brief talk about a few memorable connections made with audiences at the Ohio State Fair, above and beyond banners.

Presented by Maggie Ellison (Event Marketing Strategies, Inc.)

Location: Stars at Night Ballroom – Ed Shed

              Etix Power Talk Theater

 

1:50 p.m.-2:05 p.m.                                   

Power Talk: Strategies for Protecting Your Fair from Activists

What will you do when activists come knocking? From prevention to response, learn what you can do if you’re faced with email attacks, negative comments on all of your social media posts, bad reviews, or a group of protesters showing up at your gates.  

Presented by Alicia Shoults, CFE (Ohio State Fair)

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater

 

2:00 p.m.                              

Walking Tour

Meet the Spirit Squad in your hotel lobby for a guided tour to the convention center. Refreshments will be provided during the Q&A session.

Location: Room 221 D (Q&A)

 

2:00 p.m.-2:45 p.m.                                   

Dealing with THAT Smell in Your Livestock Facilities

You know it when it hits your nose the minute you walk into the barn or arena – ammonia. Did you know it might also cause illness in both show animals and in people? Find out the details on how microbial products can eliminate ammonia and reduce solids. Bio S.I. Technology products can successfully eliminate the cause of ammonia, rather than merely treating the symptoms.     

Presented by Brandon Boughen, M.Ag (Bio S.I. Technology)

Location: Stars at Night Ballroom – Ed Shed

                Bio S.I. Training Corral

 

 

2:00 p.m.-2:45 p.m.                                   

Legend-Led: Sponsorship

Soak up knowledge from industry legends and have a chance to ask them questions. This discussion-based session is a great opportunity to meet those established individuals you’ve been watching throughout the years.

Moderated by Jen Puente, CFE (Wisconsin State Fair) & Theresa Agricola (South Florida Fair & Palm Beach County Expositions)

Location: Stars at Night Ballroom – Ed Shed

                Etix Legend-Led Talk Theater

 

2:00 p.m.-2:45 p.m.                                   

Tech Pavilion: WordPress – Intermediate

An overview of WordPress features and administration.

Presented by Andy Kroening, CFE (Wisconsin State Fair and Chris Waugh (Connect Think)

Location: Saffire Tech Pavilion Room 302A

 

2:30 p.m.–4:00 p.m.          

Creating Community Giveback Programs on Your Fairgrounds with Any Budget - Advanced

Regardless of the size of your fairgrounds budget, or staff, we all have an opportunity to use our assets to create programs and facilitate opportunities for community giveback. This workshop will share some community giveback programs and public/private partnerships developed to benefit the community. Programs include: utilizing an industrial kitchen for culinary training, focusing on underserved high school students, award-winning partnerships with the education community, providing summer employment opportunities, and bringing underserved children to the. This session will be an interactive forum, so come prepared to share your ideas as well!

Presented by Kathy Kramer, CVE, CFEE, CMP

Sponsored by Mattress Firm

Location: Room 301 B&C

 

2:40 p.m.–2:55 p.m.                      

Power Talk: Why Fairs Still Matter

Understanding different perspectives and views are fundamental to capitalizing on growth! Open your eyes to some new views you may not have seen before.

Presented by YPI Steering Committee Associate Representative Madison Kissel-Jonker (Kissel Entertainment, LLC)

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater

 

3:00 p.m.–3:45 p.m.          

Tech Pavilion: The New World of Ticketing, Financial Transactions and Audience Expectations

Technology has impacted every part of our world, including events, in ways we could never have imagined just a few short years ago. This session will talk about options, changes, and new considerations in the critical areas of event ticketing, financial transactions, and the constantly changing expectations of those attending our events.

Presented by Amy Pelzl and Jessica Bybee-Dziedzic (Saffire)

Location:  Saffire Tech Pavilion Room 302 A

 

3:00 p.m.–3:45 p.m.                      

Membership Group Meeting

This committee meeting is open to all attendees. Interested in helping the IAFE membership? Come check it out!

Location:  Stars at Night Ballroom

3:05 p.m.–3:20 p.m.                      

Power Talk: Growing Social Media and Media Internship Programs

Learn how to raise your social media presence and provide authentic content for your shows’ benefit, all while giving college students real portfolio-worthy materials.

Presented by Clancy Anderson (National Western Stock Show, CO)           

Location: Stars at Night Ballroom – Ed Shed

                Etix Power Talk Theater 

3:15 p.m.–4:00 p.m.                      

The ADA – Fairs and Expos - Intermediate

This presentation will address all matters relative to the Americans with Disabilities Act (ADA) and how it comes into play with fairs and expositions. An understanding of service animals, other power-driven mobility devices, parking, ticketing/seating, and accessibility will be discussed in detail.

Presented by David Whalen (Disability Awareness Training)

Location: Stars at Night Ballroom – Ed Shed

                Bio S.I. Training Corral

 

3:15 p.m.–4:00 p.m.                      

What Happens after the Sponsorship Contract is Signed? - Intermediate

Attracting sponsors to your event is only the starting line. With a focus on how to ensure successful sponsor activation, creating positive return-on-investment from Day 1, and developing a lasting partnership, this session will break down the sponsorship management process into four areas of focus: Effective Contracts, Data Management, Activation Planning & Implementation, and Delivering ROI.

Presented by Barry Feil (Celebrate Fairfax, Inc., VA)

Location: Room 302 C

 

3:15 p.m.–4:00 p.m.                      

Evaluating Vendors During Events - Advanced

Do you know what is actually happening on your grounds during your fair, and what your guest is really experiencing? Conducting assessments and evaluations of vendors and concessionaires can help! The connection with your vendors and concessionaires is crucial to the success of your event. Evaluation tools help keep vendors and concessioners at the top of their game and help fair managers to understand the big picture. Learn how to grow your programs, introduce new initiatives, and improve existing platforms to help make better business decisions.

Presented by Melanie Linnear (State Fair of Texas) and James Radke (Calgary Stampede, AB)

Sponsored by Webster Enterprises

Location: Room 302 B

 

3:30 p.m.–3:45 p.m.                      

Power Talk: Using Fair Surveys to Build Marketing Campaigns

The Alameda County Fair uses EventCorp as their survey company, and the Fair Survey they’ve created has become an integral piece in their forward planning. Come find out why!

Presented by Angel Moore (Alameda County Agricultural Fair Association, CA)

Location: Stars at Night Ballroom – Ed Shed

Etix Power Talk Theater

 

3:55 p.m.–4:10 p.m.                      

Power Talk: Why Fairs Still Matter

This year’s convention is all about “First Impressions.” Let’s spend some time talking about lasting impressions! Are these the keys to keeping your fair relevant?

Presented by IAFE Chair Rick Vymlatil, CFE (South Florida Fair and Palm Beach County Expositions)

Location: Stars at Night Ballroom – Ed Shed

Etix Power Talk Theater

3:55 p.m.–4:10 p.m.                      

Campfire: Partnering with Vendors to Create Positive Buzz

Presented by Alicia Shoults, CFE (Ohio State Fair)

Location: Stars at Night Ballroom – Ed Shed

                Magic Money Campfire Theater

 

4:30 p.m.–5:30 p.m.                      

First Friends Reception for First-Timers

This is a reception for first-time attendees and their assigned mentors. Using a speed-dating format, first-time attendees to the Convention will be paired up with a veteran attendee for a brief, five-minute, one-on-one conversation. It will be a chance to ask questions about the Convention, the IAFE, and to meet lots of fellow fair folk! The reception will be followed by an optional tour of the meeting facilities.                                 

Sponsored by The Coca-Cola Company

Location: Room 225 B/C/D

 

6:00 p.m.–8:00 p.m.                      

Raisin’ for a Reason – Wagons and Whiskey

Enjoy a social evening full of wine, spirits and food while

supporting a great cause. Auction proceeds benefit the IAFE Education Foundation which supports the Institute of Fair Management.

Additional fee required. Inquire at the IAFE Registration Desk or at the door of the event.  Dress is cowboy chic.

Drinkware Sponsored by Rudy’s Inc. and Swifty Swine Productions

Location: LDR Room - Convention Center

Institute of Fair Management Course* = Unless otherwise stated, all IFM courses are open to all attendees, whether enrolled in the Institute or not. These courses are great educational opportunities you will want to take advantage of!

Copyright The International Association of Fairs and Expositions. All rights reserved.